Troy Liu is a lifelong "miles nerd" who has redeemed over 100 million points and miles over the past 25 years, currently holding more than 150 credit cards collectively within family, and was an active member of 35 airline and 15 hotel loyalty programs. He used miles to travel to over 130 countries while living in 6 countries and 12 cities, and held elite status with up to 9 airlines and 5 hotel chains at once. He is also a loyalty partnership marketing veteran, having worked with Starwood and IHG, and built a loyalty platform that signed co-brand partnerships with 19 airline programs since 2010. He brings a rare, full-cycle perspective on loyalty industry as an industry operator, entrepreneur, and traveler, with experience on both the consumer and industry sides.